Walmart+ vs Amazon Prime: Which Is Worth It?

Shopping MembershipsSubscription ReviewsSubscription Tactics

Jul 1

Written By Burris

Updated June 20, 2026

Quick answer

Walmart+ is usually better if you regularly buy groceries, household basics, prescriptions, or fuel from Walmart. Amazon Prime is usually better if you shop across many categories, want faster marketplace shipping, use Prime Video, read with Prime Reading, or take advantage of Amazon’s wider entertainment bundle.

As of this update, Walmart+ costs $98 per year or $12.95 per month. Amazon Prime costs $139 per year or $14.99 per month.

The simple version: Walmart+ is the “weekly errands” membership. Amazon Prime is the “everything store plus entertainment” membership.

Walmart+ vs Amazon Prime at a glance

Walmart+ costs less annually. Amazon Prime includes more entertainment and digital extras.

Walmart+ is strongest for:

Free delivery from your local Walmart store

Free shipping with no order minimum on eligible items

Fuel savings

Pharmacy delivery

Mobile Scan & Go

Returns from home

A streaming benefit through Walmart’s video streaming choice

Amazon Prime is strongest for:

Fast shipping across Amazon’s huge catalog

Prime Video

Prime Music

Prime Reading

Prime Gaming

Amazon Photos

Whole Foods and Amazon Fresh benefits in eligible areas

Exclusive deal access during major Amazon sales

Price comparison

Walmart+ is the cheaper membership on paper.

According to Walmart’s official membership help page, Walmart+ costs:

$98 per year, plus applicable tax

$12.95 per month, plus applicable tax

According to Amazon’s official Prime membership fee page, Amazon Prime costs:

$139 per year

$14.99 per month

Prime Video alone is also available separately for $8.99 per month, which matters if you mainly want Amazon’s streaming service and do not need the full Prime bundle.

Which one saves more money?

It depends where your spending already goes.

Walmart+ can pay off faster if you use Walmart for groceries, household essentials, fuel, pharmacy items, or local delivery. The value is very practical: fewer store trips, lower delivery friction, and potential fuel savings.

Amazon Prime can pay off faster if you place frequent Amazon orders, use Prime Video, take advantage of Prime Day-style deals, or rely on Amazon’s broader product selection. The value is spread across shipping, shopping, streaming, reading, music, gaming, and photo storage.

A good gut-check: if you opened your card statement from the last 60 days, which company appears more often?

Walmart+ is better for grocery delivery

Walmart+ has a strong advantage if your main goal is grocery delivery from a local store. Walmart says Walmart+ includes free delivery from your store, free shipping with no order minimum, fuel savings, pharmacy delivery, returns from home, and more through its official Walmart+ benefits page.

One important detail: some Walmart delivery benefits may still have a $35 order minimum or location restrictions. Walmart also offers Walmart+ InHome as an add-on in eligible areas, with separate pricing listed on Walmart’s membership help page.

If you already buy groceries from Walmart every week, Walmart+ is easier to justify.

Amazon Prime is better for online shopping variety

Amazon Prime is still stronger if you want a huge online marketplace with fast shipping across many product categories. Amazon describes Prime as including delivery, shopping, entertainment, healthcare-related discounts, and other benefits on its official Prime benefits page.

Prime is especially useful if your orders are scattered: phone chargers, books, pet supplies, office gear, gifts, pantry items, replacement parts, and “I need this oddly specific thing by tomorrow” purchases.

That convenience is the trap and the value. Prime can save time, but it can also make it very easy to buy things you were not planning to buy.

Streaming and entertainment

Amazon Prime has the broader entertainment bundle. Prime includes Prime Video, and Amazon also offers Prime Music, Prime Reading, Prime Gaming, and Amazon Photos as part of the larger Prime ecosystem.

Walmart+ includes a video streaming choice benefit, listed by Walmart as part of its Walmart+ benefits. See Walmart’s official Walmart+ membership page for the current streaming details, because streaming partners and plan terms can change.

If entertainment is a major reason you subscribe, Amazon Prime is probably the stronger pick. If streaming is just a bonus, Walmart+ may be enough.

Fuel, pharmacy, and everyday errands

This is where Walmart+ gets interesting.

Walmart+ is not just trying to be “Amazon, but Walmart.” It is built around everyday errands: fuel, pharmacy, grocery delivery, store pickup, returns, and in-store tools like Mobile Scan & Go.

If you live near Walmart, drive often, and use Walmart for routine purchases, those benefits can feel more concrete than another streaming perk.

Amazon Prime is more powerful online. Walmart+ may be more useful in real life, depending on your routine.

Cancellation and auto-renewal check

Both memberships are negative option subscriptions, which means billing continues unless you actively cancel.

Walmart says you must cancel before the end of the current membership term to avoid being charged for a new term, and that canceled members can continue using benefits until the end of the current term, according to Walmart+ Terms of Use. Walmart also says on its billing help page that it is not able to offer refunds on Walmart+.

Amazon says you can end Prime through the Prime membership page, and its help page notes that members who have not used benefits may be eligible for a refund, according to Amazon’s cancellation instructions. Amazon’s Prime terms also describe refund rules for certain cancellations, including trial conversions, on Amazon’s Prime Terms & Conditions page.

Before canceling either one, check:

Your renewal date

Whether you are billed monthly or annually

Whether you subscribed through a third party

Whether you used benefits during the current billing period

Whether canceling ends access now or at the end of the term

And yes, save the confirmation email. Future-you deserves receipts.

Choose Walmart+ if…

You regularly buy groceries from Walmart.

You want local store delivery more than marketplace shipping.

You use Walmart pharmacy or fuel stations.

You live near a Walmart and actually shop there.

You care more about household basics than entertainment perks.

You want the lower annual price.

Choose Amazon Prime if…

You order from Amazon often.

You want the widest product selection.

You use Prime Video or other Amazon digital benefits.

You shop Prime Day or other Amazon deal events.

You want fast shipping across many categories.

You prefer one large online shopping ecosystem.

Consider keeping neither if…

You only order occasionally.

You mostly subscribe “just in case.”

You forget to use the benefits.

You already pay for multiple streaming services.

You are trying to cut recurring charges.

You signed up for a free trial and never rechecked it.

A membership is only a deal if it changes costs you were already going to have. If it mostly creates new spending, it is not saving you money. It is just wearing a little “free shipping” hat.

The Not-Subscribed verdict

Walmart+ is worth it for Walmart-first households, grocery delivery users, fuel savers, and people who want practical errand help.

Amazon Prime is worth it for frequent Amazon shoppers, entertainment users, and people who benefit from the wider Prime ecosystem.

The best choice is not “which membership has more benefits.” It is “which one matches your actual habits.”

If you are unsure, cancel the one you use less and track whether you miss it for 30 days. That is the cleanest subscription test there is.

The Not-Subscribed note

Walmart+ and Amazon Prime are both designed to become default habits. That is not automatically bad, but it does mean you should review them like any other recurring charge.

These memberships work best when they replace spending you already do. They get expensive when they quietly encourage more orders, more add-ons, and more “while I’m here” purchases.

Cancel smarter. Subscribe slower.